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The It Girl: Hala Abdallah

​Having garnered an Instagram following of over two million, rising Saudi star and founder of renowned jewellery brand OFA, Hala Abdallah, shares with us her love for LA, restlessly chasing dreams and living a carpe diem life...

Tell us a little about your background.

I'm from Saudi. I moved to the US in 2011 for college and I studied architecture at the Otis college of arts and design. I decided to come back to the Middle East in 2016, and started on social media by chance, and here we are!

What inspires you?

Nature, my surroundings and seeing different cultures. ​

Favourite city and why?

Los Angeles. I have so many memories there, it’s the first place I started living on my own in with my sister. The whole experience was great especially because it was the first time going there when I moved.

The city kept surprising me over the years and every time I go, I feel home. I got my driving license there, and it's where I started driving for the first time. It was a new adventure when we were going on road trips. [We did] things we were not really doing back home, so it opened my eyes to so much and this experience made me who I am today.​

What do you do in your spare time?

I paint and design jewellery. ​

Favourite food?


If you could go back in time, where would you go and why?

To the times we were able to travel without masks and PCR tests. Life was so easy back then.

Who do you look up to and why?

I look up to doers; people who know how to set goals for themselves and do their best to achieve them, not finding any excuses for when they have something in mind. All the go-getters who are doing their best.

What is your life motto?

Enjoy the present moment, live in the now.​

Biggest achievement?

Making it to 29 almost haha! More seriously, it took me some time to know what I wanted to do after social media and finding my way and launching my brand OFA was the biggest thing for me. ​

Any career tips?

Keep your eyes open for opportunities because they are everywhere. ​

Anything else?

It could get really bad before it gets really good. Stay strong!

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