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The It Girl: Ashley Al Busmait

With Emirati-Mexican roots, the founder of digital fashion canvas @TheMirageEdit shares her take on defying traditional gender stereotypes, reigniting her love for writing poetry during quarantine, her admiration for Frida Kahlo and what it takes to go far in your career

Ashley Al Busmait. Photography by @thevisualeyez

Tell us a little about your background.

From an early age, I was infatuated with the idea of creating an identity through clothing. I was always naturally inclined to add an unpredictable flair to my outfits in my early years. About four years ago, I was sitting at my desk at my first job, when all of a sudden two colleagues suggested the idea of starting a fashion page. I looked at them with surprise and was not really sure how to digest the idea.

I was initially hesitant as it was seen as taboo for a female to be publicly seen on social media at that particular time. With much encouragement from my friends and parents, and a conscious decision to be brave, I started my fashion page which was previously titled Desert Vogue, and now The Mirage Edit. The theme of my Instagram page is centred around my personal journey of self discovery from an artistic perspective, focusing on an underlying theme of showcasing women’s empowerment, highlighting the cross-cultural threads that weave us together, and causes I am passionate about.

Ashley Al Busmait. Photography by @viktorriav.photography

Much like the alluring and transient mirage that graces the desert sands that I hail from, I hope that through my blog I can continually transform and take my audience on a visual reverie that ignites a sense of wonder and discovery within them. ⁣⁣⁣

As I travel through the sands of time, I continue to evolve and follow my inner compass leading me to explore a newfound artistic freedom - both solidifying and liberat