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Our Go-To Look For Summer And How To Get It

For a summery look that's breezy and elegant at once

The brainchild of entrepreneur Irene Juliani, contemporary luxury label IRIS blends fashion and accessibility through ready-to-wear clothing pieces comprising chic, vibrant designs. The Bulgaria-based brand first launched in 2019 and is sold in five stores across the GCC.

Characterised by a signature playfulness, the brand's whimsical new collection for the season has married bold prints, colours and silhouettes for an effortless look.

"With an innate playfulness, IRIS strives to combine strong patterns with luxurious fabrics for an unparalleled final result," explains Juliani. "The designs are bright with a focus on the quality, and each print is custom designed."

A businesswoman by nature, Juliani is the designer behind luxury fashion brand Eirene Studio and has also co-founded Love Made Love, a clothing brand with a worldwide presence and Love by Iris, a budding contemporary womenswear brand.

"We are creating pieces for the modern style connoisseur, who would like pieces that transcend time and trend barriers; but still make them feel fashionable."

Click here to get the look.

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