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Ferragamo Launches Brand New Virtual Store

The Italian luxury brand is also virtualising their exhibition in Florence

Inspired by the desire to travel with the mind, Ferragamo's new Augmented Store 360 captures the essence of virtual reality, inviting visitors to immerse themselves in the brand's new collection.

The innovative and interactive experience allows visitors to move from room to room within the store, view product details and make online purchases. The virtual store made its debut at the revamped Via Condotti boutique in Rome and will be unveiled at other flagship stores around the world this month.

The project is also set to be extended to Florence and the Ferragamo Museum.

On view at Museo Salvatore Ferragamo in Florence until 16 January 2021, the Sustainable Thinking exhibition will be made accessible for online viewing with an exclusive tour in both Italian and English available on demand.

The show, which depicts Ferragamo's ongoing close bond with the art world, will also be open for guided tours from this month.

The virtual experience involves a series of educational talks and webinars by curators, designers and artists, which is available until end of this year.

Click here for a virtual tour of Ferragamo boutiques and to view the Sustainable Thinking exhibition

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